The Emerging Markets Conference Board is a platform born from the dream of bringing together world class academics and professionals in the area of ​​marketing to share their discoveries of marketing research in recent engines, as well as to explore opportunities for collaboration and cooperation.

The EMCB was founded in 2012 by the prestigious academic Naresh K. Malhotra and has taken place in these countries: New Delhi, India (2012, 2014, 2017 and 2019), Port Elizabeth, South Africa (2013), Dubai, United Arab Emirates (2015), Bangkok, Thailand (2016), Johannesburg (2017) and Ljubljana, Slovenia (2020).

The EMCB is sponsored by major marketing organizations in the United States and Europe. Among them are the Academy of International Business (AIB), the American Marketing Association (AMA), the Association for Consumer Research (ACR), the Academy of Marketing Sciences (AMS), the Marketing Academy (EMAC) , CMO Council, and several other top-level organizations.

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