MEXICO welcomes you to:

THE 2021 ANNUAL CONFERENCE OF THE EMERGING MARKETS CONFERENCE BOARD

Integrating Academia and Industry in Emerging Markets
UPAEP Campus, City of Puebla.

March 16 and 17, 2021

It is an honor for UPAEP, through its School of Business, to be hosting the 2021 Annual Conference of the Emerging Markets Conference Board for the first time in México, Latin America and the whole continent.

In its 10th edition, the 2021 EMCB will be held on March 16 and 17 at the main campus of UPAEP, one of the most important universities in Puebla, Mexico. This year, the conference is boosted by the chief aim of “Integrating Practice and Science in Emerging Markets”.

The annual EMCB conferences’ mission is to bring together scholars and practitioners in the area of Marketing from all the world interested in sharing and discussing marketing and related management issues in emerging markets.

We have prepared thirteen tracks covering different areas of marketing. The conference format will provide room for discussion, networking and co-operation building among attendees from developed and developing countries.

We are looking forward to hosting you in the city of Puebla in 2021!

The conference chairs and organizational team of EMCB 2021 Conference.


DAY 1

TIME

SESSION, PRESENTERS AND VENUE

07:30 - 08:00

CONFERENCE REGISTRATION
Lobby Centro de Vinculación

08:00 – 08:30

WELCOME SESSION
Main hall Centro de Vinculación

08:30 – 09:30

PLENARY SESSION 1

 

TRACK PRESENTATION

09:30 – 11:00

TRACK 1
Big data and analytics

Hall 1 Centro de Vinculación

TRACK 2
Branding

Hall 2 Centro de Vinculación

TRACK 3
Psychology, consumer behavior and culture
Hall 3 Centro de Vinculación

11:00 – 11:30

COFFEE BREAK AT CENTRO DE VINCULACIÓN

11:30 – 12:30

PLENARY SESIÓN 2

 

TRACK PRESENTATION

12:30 – 14:00

TRACK 4
Social entrepreneurship and Social marketing

Hall 1 Centro de Vinculación

TRACK 5
Green/sustainable marketing

Hall 2 Centro de Vinculación

TRACK 6
Marketing in SMEs

Hall 3 Centro de Vinculación

14:00 – 15:30

CONFERENCE DINNER

15:30 – 16:30

PLENARY SESIÓN 3

16:30 – 19:00

CULTURAL ACTIVITY: TOURING THE CITY OF PUEBLA WITH TURIBUS


DAY 2

TIME

SESSION, PRESENTERS AND VENUE

08:00 – 09:30

SPECIAL SESSION 1
A PANEL DISCUSSION

 

TRACK PRESENTATION

09:30 – 11:00

TRACK 7
Marketing strategy

Hall 1 Centro de Vinculación

TRACK 8
Services marketing

Hall 2 Centro de Vinculación

TRACK 9
Retailing and Merchandising

Hall 3 Centro de Vinculación

11:00 – 11:30

COFFEE BREAK AT CENTRO DE VINCULACIÓN

11:30 – 12:30

PLENARY SESIÓN 4

 

TRACK PRESENTATION

12:30 – 14:00

TRACK 10
Digital marketing

Hall 1 Centro de Vinculación

TRACK 11
Personal selling and sales management

Hall 2 Centro de Vinculación

TRACK 12
Business-to-business marketing and sales management

Hall 3 Centro de Vinculación

TRACK 13
Other topics

Main Hall Centro de Vinculación

14:00 – 15:30

CONFERENCE DINNER

15:30 – 16:30

SPECIAL SESSION 2
A PANEL DISCUSSION

16:30 – 17:00

CLOSING SESSION

17:00 – 20:00

CULTURAL ACTIVITY: VISIT TO THE PUEBLA CATHEDRAL AND CAPILLA DEL ROSARIO

CONTACT

Conoce UPAEP